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White Rain was looking for an update to their Kids line of Shampoo / Body Washes that would increase branding and strengthen the legibility of variety / scent. Not to mention "cheering-up" and making the characters more personable to children and parents alike.

Our execution achieved all of the above as well as increasing the “Tear-Free” call-out and making the characters more engaging and identifiable.

White Rain Kids: Project
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