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We loved working on this promotion for Purdue Products. It was a project that truly gave us a chance to do something new, shine bright, and take an approach that highlights this brand’s unique value.

Challenge: Drive awareness of long-standing constipation remedy, Senokot laxatives. 

Solution: Web-based consumer promotion themed the Senokot “Overnight Relief” Sweepstakes. “Enter Today. Win Tomorrow.” Three-month long promotion with daily drawing for prizes. Each entry received bounce-back emails announcing previous day’s winners with link to enter for next
day’s drawing. 

Purdue Products: Project
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