We loved working on this promotion for Purdue Pharma. It was a project that truly gave us a chance to do something new, shine bright, and take an approach that highlights this brand’s unique value.
Challenge: Drive awareness of long-standing constipation remedy, Senokot laxatives.
Solution: Web-based consumer promotion themed the Senokot “Overnight Relief” Sweepstakes. “Enter Today. Win Tomorrow.” Three-month long promotion with daily drawing for prizes. Each entry received bounce-back emails announcing previous day’s winners with link to enter for next