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Challenge: Drive awareness and trial for new Kauai Coffee brand at retail where irregular

distribution negates utility of regional or local media support.

Solution: In-pack Instant Win Sweepstakes. Prize trip to Kauai celebrated the product’s origins

and point-of-difference. Featured in-pack game pieces with bounce-back coupons driving

secondary purchase

Here’s What Each Trip Included:

• Round Trip Airfare For Two

• 6 Nights Resort Hotel Accommodations

• $1,000 Toward Your Choice of:

- Zip Lining

- Helicopter Tour

- Downhill Cycle Tour

- Whale Watching

- Sea Kayaking

- Sunset Sailing

Kauai Coffee: Projects
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