SHOPPER MARKETING Successful integration of the interests of consumers and retailers as well as sales and marketing produces SHOPPER MARKETING programs that build brand equity while driving the feature and display activity that moves cases.
Chock full o'Nuts & Radio City Chock full o'Nuts Coffee celebrated its authentic New York City roots via its partnership with the annual Radio City Christmas Spectacular. Leveraging this NYC institution (220 shows over nine weeks), the brand created customized shopper marketing programs that connected coffee consumers with this beloved family tradition while integrating with retailer interests in ways that drove incremental feature and display activity.
Hills Bros. Cappuccino Spa Vacation Connecting with the aspirational indulgence of spa vacations, Hills Bros. Cappuccino created shopper marketing programs for key retail customers. Customized shippers drove incremental display while product purchases integrated sweepstakes entry with the retailers' frequent shopper cards.
