Kahlúa Line Extension Launch - Comprehensive launch of strategic line extension - Develop campaign to drive trade awareness and acceptance of new product Multi-pronged Communication Campaign Product launch announcement aimed at key trade constituencies - distributors and key convenience store retailers - Trade shows, ad campaign for trade publications, sales collateral - Impactful point of sale and displays

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Other Promotions - Tie-in with TV series - "Wild on E!" - Key Seasonal Displays - Halloween, Holidays