Beefeater Brand Re-Launch - Comprehensive re-launch of venerable brand - Create a campaign around the global repackaging initiative Retail Communication Campaign Created excitement and awareness of re-launch amongst key trade constituencies - distributors and retailers. - Launch party in NYC featuring models and Beefeater Master Distiller - Enhanced sales brochure with details of advertising campaign, promotional programs, point of sale materials and new graphics for retailer use. - Bar night events featuring spokesmodels/brand ambassadors for on-premise - Point of sale materials for multiple retail environments This sales brochure involved 2-sided printing on lucite and affixing it to the cover, an interactive dvd, several fact cards, and a clever folding interactive piece.