Beech-Nut Let's Grow! Product Launch National launch of new toddler food line. Supported with interactive sweepstakes invited consumer to compare the nutritional content of Lets Grow! products to key competitor. - Media: Nation-wide Sunday coupon insert and point of sale materials - To check out the online component click here Let's Grow! Day Care Initiative - 50,000 Mailings to Day Care Centers that care for toddler age children - Kit contained 25 individual parent packets containing a brochure outlining product benefits, a Growth Chart for measuring their child's development and a money-saving coupon. Also, office supplies were provided as a gesture for assisting with distribution.